Return on Investment is one of the most important performance indicators of every marketing campaign. And it is no different with campaigns that include virtual experiences. Research has proven that personalization in marketing, sales, and presentations increases ROI. Naturally, personalizing and customizing your virtual experience will also lead to higher profits.
Personalization adds a touch of intimacy to our experiences. It makes marketing messages automatically feel more relevant and make your audience more likely to convert.
Besides improving your conversion rate, personalization in digital marketing can also help drive revenue. A customized approach shows that you understand who your audience is and what they want.
Consumers do not only want customized content, they expect it. Recent studies by McKinsey found that:
On the other hand, we see that 63% of Digital Marketing Leaders Still Struggle with Personalization.
That's why we've equipped our dashboard with some handy tools that let you create a personalized custom experience in a couple of clicks.
Because they're interactive, virtual tours are more engaging than traditional marketing media. This gives you the opportunity to connect with viewers on a more intimate level and make them stick around longer.
Thanks to our custom experiences, you can customize and modify certain elements of your 360° experience to create a better, more personal user experience for your prospects.
A custom experiences is a copy of your 360° experience that you can easily create from your YOUREKA! dashboard. In this copy, you can fill in prospect information (name, company, etc...) or graphics (logo, banner, etc...) which will be displayed throughout the custom experience.
Custom experiences enable you to:
• include a prospect's name and logo to the start screen. You can include a personal welcome or title by using a subtitles and change the background visual to something relatable.
• place (animated) logo's or images on certain displays and billboards throughout your virtual tour. This is a great way to give prospective sponsors a visual reference of what their advertising would look like at a certain place.
• Configure a popup so that it shows one of your team members and a personal welcome message. As such, you can make sure the contact person in the contact form is always a familiar face.
• include a personalized quote that's tailored to the needs of a specific prospect.
• and do so much more!
The best part? Once you’ve created a satisfying custom experience that is tailored to a specific target customer or market segment, you can easily copy it, change a couple of parameters and continue using it for other prospects as well.