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Loop5 is one of the latest development projects by Upgrade Estate. Upgrade Estate creates and manages homes for students, young professionals, and growing businesses with a strong emphasis on fostering connections. Located in the prime area of 'The Loop', a region in Ghent currently undergoing significant development, the project aims to bring work and life closer together in a vibrant, green environment.

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With the project's completion expected by the end of 2023, Upgrade Estate sought a digital-first sales tool to attract investors and tenants prior to its realization. Youreka provided a custom tool that seamlessly combines 3D renders, videos, (360°) photos, and creates an interactive experience along with a customizable sales portal. Keep reading for more information

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About Loop5

Upoffiz – Loop5 is a modern and dynamic workspace destination in Ghent, catering to young professionals. The campus boasts two contemporary office buildings that can host more than 1,000 talented individuals, an Upliving building that offers 45 apartments, a theater, and 10,000 m² of green outdoor space that provides a calming atmosphere. Visitors can enjoy healthy take-away snacks and private dining at Bar Amelia, while the campus also offers sustainable mobility solutions and 1,000 parking spaces for cars and bicycles. EV chargers are also provided for as many as 100 electric cars.

The Upoffiz coaching team provides operational and social management to ensure a smooth experience.

Campus overview

The interactive experience utilizes 3D-rendered aerial visuals to provide visitors with a bird's-eye view of the entire Loop5 campus. From Upoffiz's state-of-the-art offices to Upliving's next-level rental apartments and beyond, visitors get a clear overview of the site. By clicking on a specific location, additional information is displayed along with a photo or video. Hotspots on the map show relevant information about each area of the campus

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Lead generator

The calls to action are prominently placed to direct visitors to either fill out a contact form or use an online scheduling tool to plan a meeting. Once the lead information is collected, it is automatically pushed to Upgrade Estate's HubSpot account.

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Combining (360°) photos, video and more

360° previews

360° photos of other existing Upgrade Estate projects are included to give visitors a true-to-life preview of what to expect when it comes to facilities such as shared meeting rooms.

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Full-screen video

The experience opens with an eye-catching full-screen video that  shows 3D renders of the project in a finalised state

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Sales Portal

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Thanks to a customisable sales portal, Upgrade Estate can send out a personalised sales page to each prospect. On this page, they can find their personal offer, a link to the 360° experience, additional documents such as a floor plan, and more. This sales page is customised by including the customer logo and name in the title and features buttons for quick access to relevant links and documents.

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Discover the Upoffiz | Upliving Ghent - Loop5 experience below

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