Customer Case: NMBS
Belgium’s national railway association NMBS has been steadily growing over the years, resulting in a wide range of job opportunities. However, due to the Coronavirus restrictions, they were not able to physically show new applicants around in their future workplace for a long time. The innovative solution we came up with: virtual job days.
360° Experiences of the different NMBS workplaces enabled NMBS to attract new hires in a Covid-proof way, but also made their recruitment and onboarding process quicker, easier, and more cost-effective
Recruitment made easy
When opening a 360° experience, visitors are greeted by a selection tool that provides an overview of all job fields at NMBS, ranging from technical jobs to sales positions. It serves as a handy overview for visitors but also allows recruiters to target specific audiences.
The 360° experiences can walk visitors through a specific workplace, highlighting particular activities or innovations that make this workplace unique. Or it can take the viewer on a train journey, showing off the responsibilities of a dispatcher or train conductor. It can even explore a construction site, zooming in on the various job types required to build or renovate a train station. When going virtual, the possibilities are endless.
Throughout the 360° experience, visitors can click on a hotspots to learn more about job opening and candidate requirements.
Analytics and insights
The virtual experiences have been seamlessly integrated into the new NMBS job site, allowing visitors to explore each of the experiences at their own pace. For each of the specific job domains at NMBS, there is a 360° experience that provides jobseekers with an overview of workplaces that have job openings in that specific field of work.
Curious visitors who browse through a particular experience, but don’t necessarily click their way through to the NMBS application website, are stimulated through various calls to action to fill in their personal details. This way, recruiters can follow up on these leads by reaching out to them directly.
Our nifty dashboard assembles all data and information generated by the 360° experiences. This way, NMBS knows exactly how their virtual experiences are performing. In the dashboard, recruiters can customize a 360° experience any way they please if they want to approach applicants in a more personal way. They also have the option to schedule group viewings through a webinar module.
Welcoming workers
NMBS can also use their 360° experiences in their onboarding process. As the 360° tours are fully customizable, HR managers can choose which specific activity or workplace area they want to show new hires. This especially comes in handy when explaining activities that require a lot of safety precautions.
Showing a particular workplace as a whole also helps prospective employees to see the bigger picture, makes them understand how their job is part of a production cycle, and helps them connect with their coworkers and the workplace on a deeper level. It also allows new employees to virtually revisit their new workplace at their own pace, as one is often overwhelmed with impressions during a first working day.
Post-Covid use
The 360° NMBS job tours were originally set up as a safe and responsible alternative to physical job days because of the Coronavirus pandemic. However, 360° experiences are of equal, if not greater, value in post-Covid times. Each of the 360° experiences has been included on the new NMBS job site, allowing visitors to discover jobs all year round.
Online recruitment has proven to be easy and efficient. Virtual experiences can save both HR workers and prospective employees time, money, and resources. Want to find out how 360° experiences can optimize your HR workings? Contact us now using the form below
Discover the NMBS project below
